Connecta Blog

16.11.2021 | Connecta 21 recap: Fraud, law and ethics – not just in online commerce

10.11.2021 | Connecta 21 recap: Social commerce and social selling

09.11.2021 | Connecta 21 recap: Does the ongoing digitization of our society mean the end for physical marketing? Not at all!

26.10.2021 | Connecta 21 recap: Banking is changing. Where exactly are traditional banks heading?

20.10.2021 | Connecta 21 recap: Chatbots and “homo economicus” in marketing

19.10.2021 | Connecta 21 recap: How is the world of retail changing?

07.10.2021 | Connecta gave us a glimpse into the future

06.10.2021 | We present the latest findings from the B2C study on the mood and behaviour of customers in Swiss e-commerce.

05.10.2021 | Six steps for greater sustainability in e-commerce.

04.10.2021 | How sustainable is Swiss e-commerce – online retailer survey 2021.

01.10.2021 | Digital advisors are increasingly being used in customer contact. Factors such as competence and humanness influence our trust in them.

30.09.2021 | Since the start of the coronavirus pandemic, the use of cash in Switzerland has fallen significantly. Debit cards are the most popular payment method.

29.09.2021 | More and more companies are turning to content marketing nowadays. But creating good quality content remains a significant challenge.

28.09.2021 | With the coronavirus crisis as the catalyst: live video consulting is bringing personal interaction into the world of e-commerce.

27.09.2021 | More and more people and companies are producing podcasts. But little is known about who listens to them or how well they go down with their audiences.

24.09.2021 | How are influencers successfully integrated into the marketing strategy? How can misunderstandings on both sides be avoided?

23.09.2021 | In the “new normal”, different skills will be required compared to the past. Improving specific skills such as “trust” or “ability to learn” will be worth it in any case.

22.09.2021 | Returns are unavoidable in online retail but, with the help of artificial intelligence, they can be significantly reduced and more efficiently managed.

21.09.2021 | Sustainability is becoming an increasingly relevant part of the customer experience. Customers appreciate companies promoting sustainable habits.

20.09.2021 | In the office, everything is work. But at home? Self-employed people already have practice in dealing with this question which can be new and challenging for permanent employees.

17.09.2021 | Social media is a MUST these days! But: you can control the intensity. Passive, active or proactive – you can reach people with this mix!

16.09.2021 | A professional photo of a person can convey their values and attitudes and help others to gain an impression of them.

15.09.2021 | How online retailers combat fraud.

14.09.2021 | Disruptive innovation networks instead of requirement specifications allow startups to develop complex, technology-based product solutions.

13.09.2021 | Ever more companies are waking up to the importance of diversity in tackling the challenges of digitization.

10.09.2021 | Chinese ports are still partly closed, and clearance of container ships is delayed. Goods are expected to be in short supply, with rising prices.

09.09.2021 | Artificial intelligence and people analytics are opening up new paths on the talent search, with new challenges for HR.

08.09.2021 | Artificial intelligence can see, hear and direct people using recommender systems. This has significant influence on our behaviour, reinventing e-commerce, travel, finance and sport.

07.09.2021 | We are all familiar with the phrase: “The customer is king!” But it isn’t true. In fact, it’s completely wrong!

06.09.2021 | The article outlines the key basic principles for responsible and correct handling of personal data.

03.09.2021 | The latest UAS Northwestern Switzerland (FHNW) study on strategy development in the digital age reveals considerable potential for digital transformation in Swiss SMEs.

02.09.2021 | Legal tech is all about the digitization of the legal industry. But it also represents a new way of thinking with customer-centric services that increase the accessibility of the law for all citizens.

01.09.2021| Most Swiss online retailers still do not use chatbots.

31.08.2021 | E-food has achieved tremendous growth over recent years. Dr. Matthias Schu from the Lucerne University of Applied Sciences and Arts outlines the key points.

30.08.2021 | Top 5 formats for inspiring people with moving images and creating cinematic moments at your next event.

27.08.2021 | Bank data and artificial intelligence can be used to design attractive financial sector products and services for younger customers.

26.08.2021 | It’s not a great look if your advertising fails to make a mark. But a multi-sensory approach can help. More senses = more impact.

25.08.2021 | Data protection can increase our dependence on the Internet giants if we do not use the data available.

24.08.2021 | Using on-demand videos and live images, online shop owners are looking for new ways to win over customers and to stand out from the competition.

23.08.2021 | Social selling is the phrase on everyone’s lips. But what is social selling and what is it not?

20.08.2021 | Offline marketing/physical mail is not a thing of the past. It can still be used to create effective advertising that helps ensure that companies and messages are remembered by the customer.

19.08.2021 | The digital economy is set to change the way value is created. But what does the digital economy actually mean and how does it influence value creation?

18.08.2021 | Internal communication on the intranet can strengthen the sense of identity among employees. How to promote intranet use and commitment.

17.08.2021 | “raise your voice” By going digital, Bê Ignacio came up with a singing technique that helped her get through the coronavirus crisis.

16.08.2021 | Everyone’s talking about blockchain. But while many applications today are used mainly for marketing purposes, its true potential remains as yet untapped.

13.08.2021 | Coronavirus has not only given a boost to digitization, but also to physical mail. This is shown by a representative advertising impact study.

12.08.2021 | TikTok is a social media platform that looks like it’s here to stay. Switzerland Tourism spotted this potential early on, and is reaping the rewards as an early adopter.

11.08.2021 | How can you digitize the DNA of an organization? With curious CEOs who make active use of social media to gain inspiration and set an example.

10.08.2021 | The past 15 months have really left their mark on the events industry. What does the coronavirus pandemic mean for the events industry?

09.08.2021 | In this article, Prof. Dr. Edy Portmann addresses the question of how we can design digital interfaces in a more ethically sustainable way in future to promote greater trust among our customers.

06.08.2021 | Society is now focusing on sustainability. More and more consumers consider sustainability to be an important purchase criterion. But do the concepts of “consumption” and “sustainability” even belong together?

05.08.2021 | High-street retail could survive in the future if it reinvents itself.

04.08.2021 | Decentralized finance (DeFi) taps into the potential of distributed ledger technology (DLT) for financial transactions that no longer require intermediaries such as financial institutions.

03.08.2021 | The payments market is undergoing significant changes. It is also an attractive growth market.

02.08.2021 | Why are we all helping to make cybercrime boom?

02.08.2021 | Software also has supply chains. Applications are often put together using various components from various developers. These components sometimes have weak points that could be exploited by an attacker.

30.07.2021 | Digital instead of physical – Connecta Bern is happening again in 2021. Kick-off is on 2 August 2021.