Connecta Blog 2020

19.10.2020 | There needs to be a new way of thinking among managers enabling them to assume their new role as a driving force of change.

16.10.2020 | Tangible experience for the successful integration of static retailers into the e-commerce solutions of brands, manufacturers, marketplaces and platforms.

15.10.2020 | Your laptop security can have an impact on others with your computer serving as a launchpad for attacks against third parties.

14.10.2020 | Even people of the greatest integrity can behave in unethical ways when they are placed under heavy pressure. The ethical dimension of their decisions disappears from their radar. What does this mean for digitization and what can be done?

13.10.2020 | Video rules – – whether on YouTube, Instagram or LinkedIn. How videos boost revenue, generate leads and prompt customers to share videos.

12.10.2020 | Voice and speech recognition– including in Swiss German for your business! It’ll be here to stay and can ensure data protection.

08.10.2020 | Robo-Advisors, Chatbots, Conversational Agents. Neue Technologien verändern die Wahrnehmung und das Verhalten der Konsumenten grundlegend.

07.10.2020 | Swiss Post relies on smart technologies in dialogue marketing. These reinforce personalization, thereby ensuring its business customers’ advertising has a greater impact.

06.10.2020 | Content needs to be simple, entertaining and exciting – for salespeople, the boss and the customer.

05.10.2020 | How you can successfully utilize marketing automation using content marketing and the challenger sales technique.

01.10.2020 | Why do chimpanzees answer questions about our world better than most teachers and managers? Data helps to make better decisions.

30.09.2020 | How is digitization changing our consumer decisions? A recent study by the Bern University of Applied Sciences Business School provides answers.

29.09.2020 | No founder’s road is easy. Failing fast and early can be crucial to turning professional lemons into success when building your own company.

28.09.2020 | How does digital talent recognition actually work? In the new world, candidates are measured using “digital blind auditions” to see whether they’re team players or not.

25.09.2020 | Social Engineering is a way how to test, measure and design IT security strategies that will compliment technology, processes, and procedures in our security eco system.

24.09.2020 |Thinking outside the box: how the retail sector can meet increasingly complex customer needs and how the car can become a new sales channel.

23.09.2020 | No trust, no use? Trust is often put forward as a critical success factor when it comes to the acceptance of new technologies.

22.09.2020 | Pay online quickly and securely in a customer-friendly way without completing forms, without accounts and passwords, and without sacrificing data protection – it’s not utopic – we’ll show you how it works.

21.09.2020 | The role played by ethics in digitization is growing in significance. So it’s all the more important to create a regulatory framework for Switzerland.

16.09.2020 | Personal branding is often associated with marketing. But the two things are quite different, as the concept of the social me demonstrates.

15.09.2020 | Do we urgently need employees with digital skills? Digital expert Sarah Genner shows what skills are important in digital change.

14.09.2020 | As a smart capital, Berne is committed to innovative partnerships – for sustainable urban development and improving the quality of life for all.

10.09.2020 | Esports are booming. And yet many companies are reluctant to investment in this sector. However, there are exciting opportunities for Swiss companies who decide to take the plunge.

09.09.2020 | We are looking to speed things up by taking lean approaches. In reality, though, the result is software without any systematic concepts.

08.09.2020 | Manuel P. Nappo explains how the success factors of legacy and agility can be harnessed by states and how Switzerland is making its mark in this area.

07.09.2020 | A smartphone and an idea are the basics required for producing a video. How to have fun with this low-budget production.