Keynote Dr Kai Hudetz



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Three hypotheses concerning Swiss (online) retailing of the future

Consumer behaviour is changing dramatically, largely driven by new options offered by the Internet. How will customers shop in the future? How will consumer behaviour patterns change? Where will buying impulses emerge in future? And what does that mean for Swiss (online) retailing? Fresh thinking required!

Dr Kai Hudetz – CEO, IFH Köln

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Dr Kai Hudetz has been the Managing Director of IFH Köln since August 2009. Prior to that, he was head of ECC Köln which he co-founded in 1999. With his extensive expertise, Dr Hudetz is one of the most in-demand e-commerce experts in Germany. An author of studies and numerous scientific papers, he examines topical issues relating to retailing in the digital era.

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