Presentation of the e-commerce trend indicator 2018 and the online retail survey concerning Swiss Digital Commerce 2018
Does supply meet demand in Swiss online retail? Manuel P. Nappo and Dr Darius Zumstein compare the customer perspective with that of online retailers. The comparison is based on the results of the fourth representative survey on customer behaviour when shopping online and on the first representative online retailer survey on Swiss Digital Commerce 2018.
Details on the speakers
Manuel P. Nappo studied international management at the University of St. Gallen (HSG). In 2010, he was recruited by the University of Applied Sciences in Business Administration Zurich (HWZ) as Course Director for the CAS Social Media Management. Since 2011, Nappo has been the Director of the Social Media specialist unit at the HWZ, and Director of the Institute for Digital Business and the MAS Digital Business since 2014.
Dr Darius Zumstein is a lecturer, researcher and course leader in the field of e-commerce at Lucerne University of Applied Sciences and Arts as well as a digital analytics consultant with Raiffeisen Switzerland. He obtained a doctorate in web analytics from the University of Fribourg. Since 2014, he has directed the CAS advanced training courses in online shop and sales management as well as digital analytics.