Abdul Rahman Connecta Start-up-Radar – advertise intelligently and make success measurable
The behavior of customers has changed in recent years: We used to go out and shop in local stores but today we are able to buy almost everything online. The general claim is that this hurts brick & mortar. We are here to change that perception. Smartphones and proximity technologies can enable retailers to connect online and offline seamlessly to bring the focus back to customer satisfaction.
Your added value in terms of trade
Swiss retailers can get a closer look at Online-to-Offline Marketing Trends and get to know how brick & mortar businesses can benefit from it.
Details on the speaker
Before moving to EU, Abdul worked in Retail Operations for Majid Al Futtaim, one of the largest brick and mortar retail conglomerates in the Middle East. He was an integral part of their Mobile Payment (BEAM) team. He has since carried over his on field knowledge of (in-app) consumer behaviour with proximity technologies. At Square Metrics he serves as a bridge between the Sales and the IT team.