Benjamin Ferreau



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Benjamin Ferreau Connecta Start-up Radar – customer loyalty and consultation

He describes how (unknown) customers can be better understood through AI to inspire them and motivate them to make a purchase. He explains the use of AI in the company and how to deal with it – the presentation of tangibility is very important. In addition, he shows which approaches and goals can be derived from entrepreneurial practice.

Benjamin Ferreau – CEO and managing director, co-founder, Akanoo GmbH

Your added value in terms of trade

Insights into the world of artificial intelligence in marketing.

Details on the speaker

Nine years with the second-largest German printing and media group in various positions. After four years, I switched to an investment company where I set up a national and international sales department. In 2012 I became managing director. Since November 2017 I have been Managing Director & CEO of Akanoo GmbH. Initiator of the Customer Journey Index, Lecturer at HAW Hamburg, Digital Marketing Speaker at Squared Online, Google.

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Language: German

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