Benjamin Ferreau Connecta Start-up Radar – customer loyalty and consultation
He describes how (unknown) customers can be better understood through AI to inspire them and motivate them to make a purchase. He explains the use of AI in the company and how to deal with it – the presentation of tangibility is very important. In addition, he shows which approaches and goals can be derived from entrepreneurial practice.
Your added value in terms of trade
Insights into the world of artificial intelligence in marketing.
Details on the speaker
Nine years with the second-largest German printing and media group in various positions. After four years, I switched to an investment company where I set up a national and international sales department. In 2012 I became managing director. Since November 2017 I have been Managing Director & CEO of Akanoo GmbH. Initiator of the Customer Journey Index, Lecturer at HAW Hamburg, Digital Marketing Speaker at Squared Online, Google.