Bernd Albl Digital Stor(i)es – the best of both worlds!
Ongoing digitization is changing the customer journey and also the way in which customers consume the shopping experience. It requires a paradigm shift in retail space creation. Physical trade and digitization are not mutually exclusive, but their combined strengths can form a symbiosis and, in turn, offer added value for customers and employees.
Your added value in terms of trade
Take a look beyond traditional shop design and discover new shop concepts as well as the smart integration of technologies. You will also be shown tips and success factors via a “new vision” of the shopping area.
Details on the speaker
Bernd Albl is Managing Director of the Digital Retail division at umdasch The Store Makers. A digitization expert, he assesses the relevance of various technologies to retail and creates digital stor(i)es. He is a member of the umdasch Innovation Circle and initiator of the “Retail Design” course at AMU – Austrian Marketing University.
Language: German