Cornelia Diethelm Digital ethics – a success factor for new business and trade models?
Digitization makes individualized pricing possible, for example, as well as advertising aimed at specific users thanks to emotional targeting, the use of bots and customer dialogue via voice and face recognition. Where do customers value such options? Do they have reservations or even dismiss them entirely? And where are the conflicts with established values? That is what this presentation is all about.
Your added value in terms of trade
Traders are primarily interested in new technological possibilities. What is lacking is the means of addressing the needs of customers and employees as well as dealing with open issues that we all ask ourselves as members of a society. The talk shows why the digital ethics trend is of strategic importance to Swiss trade.
Details on the speaker
Cornelia Diethelm studied politics, business and economics at Bern University and graduated from HWZ in 2018 with an MAS in digital business, gaining a distinction. This in-depth engagement with the commercial, technological and social aspects of digitization was so illuminating and relevant to her that she founded her own business shortly afterwards.
Language: German