Dr Thomas Wozniak Using Small Data to make smart business decisions
In the age of AI, machine learning and data science, the impression could emerge that without big data, there is nothing else to be won. However, defining specific goals, translating them into feasible data projects and deriving intelligent business decisions is a much more targeted approach. With Small Data, you will still come a long way even in 2020.
Your added value in terms of trade
- Learn how to understand and embed small data
- Understanding the possibilities and limitations of using small data
- Be motivated and grounded in tackling the next data project
Details on the speaker
Dr Thomas Wozniak has been research coordinator and lecturer at the Institute of Communication and Marketing IKM at the Lucerne University of Applied Sciences and Arts – School of Business since autumn 2019. Previously, he worked as Senior Project Manager Marketing Research at the renowned LINK Institute. He wrote his doctorate on smartphone apps and mobile marketing at the University of St. Gallen (HSG).