Marion Marxer Polymarketing – a new approach which generates value at every touchpoint
Polymarketing is a new type of approach which looks at the complexity of brands, people and contact points in a unique way generating added-value with every encounter. For businesses, customers and potential customers as well as for marketing people themselves.
Your added value in terms of trade
The participants will learn about a new tool with which they can increase the efficiency of each individual contact point as well as the success of the entire marketing mix by up to 25%. No additional investments.
Details on the speaker
Marion Marxer completed her MBA with a thesis on “The Digital Impact on Society and Media”. Since 2014 she has been preparing businesses for polymarketing with marxerevolution. She was previously Head of Marcom at Swisscom after spending over ten years working in management positions in international agencies (Fokus Digital since 2006). She has been leading the CAS MCM at the University of Applied Sciences in Business Administration Zurich (HWZ) the since 2015.
Language: German
Sponsor: HWZ