Mark Becher



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Mark Becher Content, performance and co-marketing: intelligent deployment using the example of a student campaign

The presentation will provide inspiration on the following questions:

  • How do I reach a very specific target group?
  • How can a campaign be designed across the sales funnel from awareness through to performance?
Mark Becher – Strategy Director, Notch Interactive AG

Your added value in terms of trade

Intelligent use of co-marketing, content marketing and performance marketing in a campaign strategy.

Details on the speaker

Mark Becher is Strategy Director at Notch Interactive Ltd and is responsible for all of the agency’s strategic and conceptual customer projects. Mark holds a federal diploma in marketing communication planning, has three CAS qualifications from the Lucerne University of Applied Sciences and Arts and is a graduate of the international leadership programme run by the Publicis and FCB Group.

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Language: German

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