Mark Becher Content, performance and co-marketing: intelligent deployment using the example of a student campaign
The presentation will provide inspiration on the following questions:
- How do I reach a very specific target group?
- How can a campaign be designed across the sales funnel from awareness through to performance?
Your added value in terms of trade
Intelligent use of co-marketing, content marketing and performance marketing in a campaign strategy.
Details on the speaker
Mark Becher is Strategy Director at Notch Interactive Ltd and is responsible for all of the agency’s strategic and conceptual customer projects. Mark holds a federal diploma in marketing communication planning, has three CAS qualifications from the Lucerne University of Applied Sciences and Arts and is a graduate of the international leadership programme run by the Publicis and FCB Group.