Prof. Dr Marc K. Peter

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Prof. Dr Marc K. Peter The digital marketing toolkit: the key platforms, channels and instruments for digital marketing in your company

The digital marketing toolkit provides guidance for companies wishing to tie in and use digital marketing more strongly in their marketing strategy. The topics are: marketing mix, content marketing, campaign management, channels and instruments (e-mail, SEO, SEA, social media etc.), analysis and monitoring, processes and technologies (including marketing automation).

Prof. Dr Marc K. Peter – Head of Competence Centre Digital Transformation, University of Applied Sciences and Arts Northwestern Switzerland FHNW

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Navigation aid, practical knowledge, tool overview.

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Dr Marc K. Peter has led marketing and sales teams for eBay, PostFinance, E*TRADE and LexisNexis, and introduced new technologies (including mobile apps and marketing automation). Today, he is a professor at the FHNW School of Business in Olten and leads the competence center for digital transformation. His MAS programme, “Digital Marketing”, is running this year for the eighth time.

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Language: German

Sponsor: FHNW

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