Prof. Dr Uwe Leimstoll

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Prof. Dr Uwe Leimstoll Understanding the role of augmented reality in e-commerce – part 1
The impact of augmented reality on the customer journey in e-commerce – part 2

How does augmented reality (AR) shape the future of e-commerce? What are the potentials of AR beyond applying bunny-ear filters on Snapchat and catching Pokémon? In the first session, we present business practices that you can try on your smartphones. During the second session, we reflect upon the implications of AR in commerce and build up a product portfolio for extended customer experience.

Prof. Dr Uwe Leimstoll – Professor of Information Systems and E-Business, University of Applied Sciences and Arts Northwestern Switzerland FHNW

Your added value in terms of trade

Augmented reality is a growing trend. Since its first successful iteration, it has been a buzzword among the e-commerce society. It has the potential to provide consumers with a special experience they love and would talk about. It therefore has the potential to boost brand engagement and support brand communication.

Details on the speaker

Uwe Leimstoll is Professor of E-Business at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). Within the Competence Center for E-Business at the Institute for Information Systems, he works on business-oriented research projects in the fields of e-commerce and business software. He is co-author of the E-Commerce Report Switzerland and the Business Software Study.


Language: English

Sponsor: FHNW

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