Ruppert Bodmeier Service thinking – innovative customer access that users love
The working hypothesis for the future of online trade is that the e-commerce sector is approaching a situation of 0% sales margin. Today, Zalando records 130 million in revenue without selling textile products. Amazon makes 80% of its earnings through value-added services. The key issue is how trade can participate in such developments.
Your added value in terms of trade
As a brand and trader, how can I appear more in customers’ everyday lives? How can I build new service-oriented sales approaches that help me to stand out vis-à-vis Amazon & co. In a platform-dominated world, the core question is which themes and service areas should be filled in the fashion industry to provide unparalleled added value. The goal is to show how to take a genuinely service-oriented and emotionalizing approach in e-commerce, how to break through current standards, how visual merchandising is digitally interpreted to trigger impulse buys and which innovative and customer-oriented solutions can be achieved by doing so.
Details on the speaker
Ruppert Bodmeier is the managing director and founder of disrooptive.com - the platform for disruptive innovations. With over 15 years’ experience in digital innovation, he is one of Germany’s leading experts.