Safak Korkut

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Safak Korkut Understanding the role of augmented reality in e-commerce – part 1
The impact of augmented reality on the customer journey in e-commerce – part 2

How does augmented reality (AR) shape the future of e-commerce? What are the potentials of AR beyond applying bunny-ear filters on Snapchat and catching Pokémon? In the first session, we present business practices that you can try on your smartphones. During the second session, we reflect upon the implications of AR in commerce and build up a product portfolio for extended customer experience.

Safak Korkut – Research Associate, University of Applied Sciences and Arts Northwestern Switzerland FHNW

Your added value in terms of trade

Augmented reality is a growing trend. Since its first successful iteration, it has been a buzzword among the e-commerce society. It has the potential to provide consumers with a special experience they love and would talk about. It therefore has the potential to boost brand engagement and support brand communication.

Details on the speaker

Safak Korkut is a research associate at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), as well as a PhD candidate at USI Università della Svizzera Italiana. He is an expert in augmented and virtual reality and business model innovation. His research interests lie in advancing new technologies towards sustainable business applications.


Language: English

Sponsor: FHNW

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