Anja Hendel

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Anja Hendel In-car commerce – the car as a shopping center

The future of mobility will give rise to new business models which will become cost-effective for consumers. Retailers could use vehicles as an additional service: free journeys to their shops or to or from work are plausible scenarios, e.g. if the consumer shops on the online marketplace of the brand or retailer while driving.

Anja Hendel – Managing Director, diconium GmbH

Your added value in terms of trade

The opportunities for autonomous driving, which will become affordable for private individuals in the future, offer enormous potential for the Swiss market. Particularly in combination with retailers, the advent of the “car as a shopping center” opens up a wide range of opportunities for Swiss companies to take full advantage of digitization potential for their own transformation.

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The Business Informatics Specialist is an expert in mobility innovations. Anja Hendel is chiefly responsible for developing future-focused innovations at diconium, a Volkswagen subsidiary. Before taking up the role at diconium, Hendel headed the international team at the Berlin-based Porsche Digital Lab for more than two years and also worked for Celesio AG and Capgemini.

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Language: German

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