Daniel Laude Online retail in times of coronavirus – the results of the 2020 e-commerce trend indicator
How do Mr and Ms Switzerland shop online? The University of Applied Sciences in Business Administration Zurich (HWZ) manages the e-commerce trend indicator each year on behalf of Swiss Post. In this presentation, the brand new results for 2020 will be presented and discussed with participants.
Your added value in terms of trade
Swiss retail will learn how online shoppers in this county “tick”. How and for what reasons do Mr and Ms Switzerland shop online? What do Swiss consumers value in their online purchases? What changes in purchasing behaviour have become evident in recent years?
Details on the speaker
Daniel Laude is a research assistant and lecturer at the University of Applied Sciences in Business Administration Zurich (HWZ) He is interested in issues such as strategic management and digitization. Daniel Laude studied business administration in Hamburg and Mannheim and wrote his doctorate on strategy and management at the University of St. Gallen.
Language: German
Sponsor: University of Applied Sciences in Business Administration Zurich (HWZ)