Dr Lea Sonderegger Luxury e-commerce in China
China is a key market for global luxury brands and is continuing to grow in significance. But compared with the Western world, China is different. Customer behaviour and needs, technologies and processes must be understood in order to undertake e-commerce activities in this market successfully.
Your added value in terms of trade
In addition to numerous physical stores in China, Swarovski operates its digital business on several platforms. In the presentation, the Chinese e-commerce landscape in the omnichannel context will be examined, while factors key to the success of the interplay between global and local will be discussed.
Details on the speaker
Dr Lea Sonderegger is responsible for the global digital business at Swarovski in the B2C division of the company. E-commerce has been a large part of her life and is her great passion. She has a PhD from the University of Vienna in omnichannel management. She enjoys spending free time with her husband and her two small children.
Language: German