Marcel Hüttermann

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Marcel Hüttermann Esports in Switzerland – current figures and future potential

Esports is booming in all sectors. Conducted by the ZHAW Institute for Marketing Management, the “eSports Switzerland 2019” study was the first representative study in Switzerland on this theme. Marcel Hüttermann provides an overview of the current facts and figures worldwide, the status quo in Switzerland and an outlook of what we can still expect from the field of Esports.

Marcel Hüttermann – Project Manager / Scientific Assistant, Zurich University of Applied Sciences (ZHAW)

Your added value in terms of trade

On average, Esports players and gamers spend CHF 1,270 on gaming equipment. What else does the Esports boom mean for Swiss brands and Swiss retailing? Many companies are considering joining the Esports scene because the target group is highly lucrative. But do Esports suit the brand or the corporate strategy? Let’s discuss the matter.

Details on the speaker

Marcel Hüttermann is a research assistant and young lecturer. In addition to his teaching, he manages research and consulting projects, primarily in the field of sports marketing and customer relationship management. He is also responsible for the institute’s service activities. Alongside his work at the ZHAW, he is a doctoral student at the TU Munich, exploring the theme of fan engagement.

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Language: German

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