Marcel Zbinden Sharing is more than just Uber and Airbnb. The current sharing habits of the Swiss public.
People increasingly want to hire, rent and share consumer goods with others, instead of owning them themselves. This phenomenon spans scooter sharing, co-working spaces and rental of infrequently used items on online platforms. Lucerne University of Applied Sciences and Arts examined the current sharing situation in Switzerland in a survey of over of 5,000 Swiss people.
Your added value in terms of trade
Many people already use sharing services, companies offer sharing platforms, and cities and municipalities discuss and promote the potential of the sharing economy. These changes offer countless opportunities for commerce.
Details on the speaker
Marcel Zbinden has held various roles in market research for almost 20 years and has continuously dealt with questions about how people think, feel, behave and make decisions. His focus at Lucerne University of Applied Sciences and Arts lies in various areas of market and consumer psychology. He is a lecturer, researcher, speaker and leader of external workshops on these topics.
Language: German
Sponsor: Lucerne University of Applied Sciences and Arts (HSLU)