Markus Naegeli Unbossing the organization
Video can help enormously to meet this change role. The authentic and pro-active boss who appears on video revolutionizes the staff information process by communicating with them at the same level. By applying a consistently implemented “unbossing video strategy”, the boss creates a flat hierarchy capable of rapid action which can better meet the digitization challenge.
Your added value in terms of trade
When the boss stands up and explains in a video what’s going on, this has a positive impact on staff. Motivated employees make for satisfied customers. Particularly when a boss makes the change from an “inside-out” to an “outside-in” approach, an organization gains dynamism. As part of the customer journey, it is more important for staff in a company to act proactively and in a customer-focused way.
Details on the speaker
After studying at the ETH Zurich, Markus Naegeli worked for several years as a business consultant focusing on high-tech and ICT. In 2002, he became BU Director at Canon (Schweiz) AG. In 2005, he headed the service business for Europe in London. At the end of 2007, he became the CEO of Canon (Schweiz) AG. In 2015, he took over the leadership of the Business Imaging Group EMEA when he became EVP in London. Since the end of 2018, he has again been CEO of Canon (Schweiz) AG.
Language: German
Sponsor: Canon (Schweiz) AG