Michael Nussbaumer

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Michael Nussbaumer How green are Swiss online shops? Results of the study on Sustainability in Swiss Digital Commerce 2020

The sustainability of online shops is increasingly important to consumers. Where do Swiss online shops stand? What are they doing and what to do customers want? To find out, Swiss Post and the University of Lucerne have conducted the first Swiss study on sustainability in e-commerce and are presenting the results for the very first time.

(Co-presentation with Ricarda Raemy)

Michael Nussbaumer – Head of CAS Online Shop and Sales Management, Lucerne University of Applied Sciences and Arts (HSLU)

Your added value in terms of trade

Find out how Swiss online retailers deal with the issue of sustainability, what challenges they face and what consumers look out for. Exciting facts that are becoming increasingly relevant in the field of e-commerce and can also help your online shop to purposefully improve its sustainability.

Details on the speaker

Michael M. Nussbaumer is a recognized e-commerce specialist, lecturer and Head of CAS Online Shop and Sales Management, Founder of M8 GmbH / e-commerce success and co-author of www.ecommercecanvas.org. Today, he advises international companies on issues of e-commerce, ensures the successful launch of online shops as the project manager and gets critical projects back on track.

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Language: German

Sponsor: Lucerne University of Applied Sciences and Arts (HSLU)

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