Philipp Kannenberg Integration of high-street retailers – lessons from 12 years of live operations
gaxsys GmbH was founded in 2008 and specializes in integrating high-street retailers into the e-commerce operations of brands and online shops. In the time since gaxsys GmbH was founded, a very long time in retail terms, there have been many changes at the retailer, customer and systems (including software systems) levels. This session gives insights into what barriers needed to be overcome and what the state of integration of high-street retailers is today.
Your added value in terms of trade
The session will take up a topic which is currently on everyone’s lips.
- How can high-street retailers participate in e-commerce?
- How can brands partner with their retailers and undertake activities jointly?
- And how can all participants, including the environment, benefit from this?
Details on the speaker
Philipp Kannenberg, a member of the gaxsys Executive Board, is responsible for Key Account Management and internationalization. He assists brands with PoS integration in online shops, holds discussions with retailers, and is responsible for quality management. He also gives lectures at the Karlsruhe Institute of Technology (KIT) and the HECTOR Business School.
Language: German