Prof. Dr Katarina Stanoevska-Slabeva



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Prof. Dr Katarina Stanoevska-Slabeva Direct to consumer: what opportunities direct sales offer for customer relations and what challenges D2C companies must face

Direct sales from manufacturers to end customers – a clear trend. This applies both to brands founded on the basis of the business model and to companies with traditional sales models. We have analysed the D2C market in the DACH region and held discussions with numerous companies active in the field of D2C retail. We present the results of this market study.

(Co-presentation with Philippe Mettler)

Prof. Dr Katarina Stanoevska-Slabeva – Managing Director, University of St. Gallen (HSG)

Your added value in terms of trade

We present the current state of knowledge on the topic of “direct to consumer”. You will benefit from the experience of numerous companies which have participated in our study and from a comprehensive market and trend overview on the topic.

Details on the speaker

Prof. Dr Katarina Stanoevska-Slabeva is an honorary professor in information management at the University of St. Gallen and Managing Director of the Institute for Media and Communication Management. Her research focuses on the digital transformation of customer experiences as well as topics such as digital business models, digital communication and competences.

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Language: German

Sponsor: University of St. Gallen (HSG)

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