Prof. Dr Marc K. Peter B2B sales and marketing automation: how two central company functions contribute to success in marketing
Prof. Dr Marc K. Peter shows how the new sales techniques in the B2B environment (including the challenger model) benefit from marketing automation and how successful automation projects are implemented. Participants get to know the interplay of content marketing, marketing automation and new sales techniques in order to act more successfully in the market.
Your added value in terms of trade
The new challenger sales model, the ten steps of marketing automation projects and the important role of content marketing within the context of B2B sales and marketing automation.
Details on the speaker
Prof. Dr Marc K. Peter has led marketing and sales teams for eBay, PostFinance, E*TRADE and LexisNexis, and introduced new technologies. Today, he is a professor at the FHNW School of Business in Olten and leads the Competence Center for Digital Transformation. His MAS programme, “Digital Marketing”, is running this year for the ninth time.
Sponsor: University of Applied Sciences and Arts Northwestern Switzerland (FHNW)