Prof. Martina Dalla Vecchia Social commerce meets video commerce: how customers become fans
Videos are in fashion – whether on YouTube, Instagram or LinkedIn. But how can you create videos professionally and inexpensively? And how do these videos boost revenue, generate leads or prompt customers to share the videos themselves? Your takeaways:
- Examples of successful campaigns
- Trying out a video studio
- Checklist for successful video productions
(Co-presentation with Christian Mossner)
Your added value in terms of trade
The search for a product now often starts on YouTube. Customers are well informed and connected. Before purchasing, they look at product reviews, tests and comparisons. The digital transformation means that companies are becoming media creators – in both B2B and in B2C markets. Conclusion: By using videos, Swiss retailers can become influencers themselves.
Details on the speaker
Prof. Martina Dalla Vecchia is a lecturer in e-commerce, digital marketing and digital leadership at FHNW. In 2000, she developed Switzerland’s first certificate course in online shops and conversions. Further courses: marketing automation, data-driven marketing and digital marketing and sales. Her current focus topic is the digital transformation of “retailers into media companies”.
Sponsor: University of Applied Sciences and Arts Northwestern Switzerland (FHNW)