Réka Farkas Putting the impact of channels and advertising to the test
What impact do the various advertising channels have today?
A representative study of 1,000 German- and French-speaking Swiss citizens provides information on which advertising channels receive attention and motivate people to buy. Be it advertising on websites and social networks, traditional media like television, newspapers/magazines or addressed and unaddressed promotional mailings in letter boxes.
Your added value in terms of trade
The comprehensive study demonstrates which (non-)personalized advertising channels receive attention, and which inspire, inform and/or motivate customers to buy.
Details on the speaker
After studying cognitive and social psychology, she started as project manager at intervista and as guest lecturer at Lucerne University of Applied Sciences and Arts and the University of Applied Sciences in Business Administration Zurich. She conducts research using quantitative and qualitative methods in the fields of customer experience, target group segmentation, personas, and consumer motives and needs.
Language: German