Safak Korkut Augmented Everything: a Value-Sensitive Perspective to Augmented Reality
How does augmented reality (AR) shape the future from e-commerce to in-store experiences? What are the potential uses of AR beyond applying bunny-ear filters on Snapchat and catching Pokémon? In this session, we challenge AR practices and reflect upon the implications of the technology for value-sensitive customer experiences.
Your added value in terms of trade
Augmented reality is a growing trend. Since its first successful iteration it has been a buzzword in the e-commerce world. We are going to address not only the technology but also the creation of value-sensitive perspectives using this novel technology. AR has the potential to boost brand engagement and support brand communication.
Details on the speaker
Safak Korkut is a research associate at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, as well as a PhD candidate at USI Università della Svizzera Italiana. He is an expert in augmented & virtual reality and business model innovation. His research interests are in advancing new technologies towards sustainable and scalable business applications.
Language: English
Sponsor: University of Applied Sciences and Arts Northwestern Switzerland (FHNW)