Su Franke LinkedIn: A people-focused strategy, not spam
Many businesses naturally rely on so-called thought leaders, corporate influencers and staff to inspire their own networks with corporate messages. To ensure this approach is successful, authentic people-focused strategies are needed. Su will share tips in her lecture and work through strategic questions with the participants. It will be a valuable discussion for determining your own position in professional networks.
Your added value in terms of trade
Personal branding is a phrase reminiscent of corporate guidelines. But it’s about people gaining visibility. This visibility benefits people most who are active on LinkedIn. There are tips and strategic approaches to building a leading presence, which can also be helpful for companies’ marketing strategies.
Details on the speaker
Su Franke is a consultant, blogger and lecturer in the field of online communication. With her company, Corporate Dialog, she assists companies on strategic, practical and content-related levels. She coaches managers on personal branding and develops content strategies that can be implemented with marketing and communications teams.
Language: German