Dr Dorothea Baur Sustainability: from data to deeds
The sustainability debate is shaped by science. We’re lucky that this is the case, because facts underline the urgency of the debate. The motto is: “If you cannot measure it, you cannot manage it". Measuring means knowing. But in spite of our great knowledge, we have been doing the wrong thing for a long time. How can we move from measuring to acting? In addition to precise data, we also need principles that apply, irrespective of measurements.
Your added value in terms of trade
Companies are under enormous pressure to provide proof of their action on sustainability. Coping with the influx of data is a big challenge. This talk will inspire unconventional thinking by showing the opportunities and limits of a purely data-driven approach to sustainability.
Details on the speaker
Dr Dorothea Baur is a self-employed, independent ethics expert focusing mainly on sustainability, corporate social responsibility and artificial intelligence. She develops strategies for a credible and effective approach to dealing with complex issues. She is also active internationally as a keynote speaker and as a lecturer at various universities and universities of applied sciences.