Stefan Wenzel Omnichannel – a revenue booster or a strategic fig leaf?
Frequency in high-street retail is decreasing; customers are continuing to migrate to online services; the share of mobile commerce is steadily increasing. Established market participants with high-street space are relying on linking their spaces to their online business. The spectrum ranges from services such as click & collect and endless aisle to integrated CRM. Are the strategies based solely on hope?
Your added value in terms of trade
Explanation of terms, strategic context and categorization, critical appraisal.
Details on the speaker
Stefan Wenzel has been in e-commerce for over 20 years and has developed and implemented digital strategies both on the retailer and brand sides, and for marketplaces. His exceptional career has involved roles as managing director for companies such as eBay, brand4friends, Otto, Mexx and Tom Tailor, leading to him working for nine years in the UK and The Netherlands.
Language: German