Melanie Huber Revolution for effective cross marketing
Thanks to smart technologies, successful dialogue marketing is becoming more refined and effective. When matched with big data, intelligence, real time and automation, personalization is seen in a completely new light. Thanks to an intelligent combination of physical and digital media, it is now possible to bring the right target group to a purchase decision in an efficient manner, at the right place and at the right time – in a surprisingly smart way! Evolution or revolution?
Your added value in terms of trade
You will gain an insight into various case studies and learn how retailers can succeed in linking the offline and digital communication worlds perfectly with each other and acquire new customers or reactivate existing ones extremely efficiently and effectively.
Details on the speaker
Melanie Huber heads the “Campaigning & Channels” team at Swiss Post and is expanding the cross-media portfolio of services. Previously, she was in business development and a co-founder of the marketplace at Digitec Galaxus.
Language: German